The FIRST EVER Non-Alcoholic Wine Flight offered at a U.S. Restaurant
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Jessica Selander, founder of Jøyus, a 100% sober and woman-owned award-winning non-alcoholic winery, and Joseph Germanotta, founder of the world-famous Joanne Trattoria collaborate to present the first ever non-alcoholic wine flight.
Sobriety has played a significant part in both Selander and Germanotta's lives. Joanne's restaurant initially received notoriety as being opened by Lady Gaga's parents, Joseph and Cynthia Germanotta, in 2012. Joseph has been sober for three years and says the establishment has a non-alcoholic following that is eager for more selections. Several bartenders at Joanne's are also part of the sober community.
"Jøyus non-alcoholic wines are delicious and capture the aroma and attributes of traditional premium wine," said Germanotta. "It's the perfect pairing with our classic, authentic Italian cuisine. Non-alcoholic alternatives are popular and arrive at a time when many are looking for alcohol-free options. We are thrilled to offer Jøyus, the best of the best, at Joanne Trattoria. It is a partnership with personal and sincere meaning for Jess and me. We could not be happier to add them to our menu!"
Jøyus Founder Jess Selander, who has been sober for 18 years, says she missed the taste of wine and was tired of subpar substitutions at parties and gatherings designed around drinking. This inspired her to open her Seattle-based winery, the first and only run by a sober woman in the U.S. to exclusively produce non-alcoholic varietals like rosé, cabernet sauvignon, sparkling rosé and sparkling wine. Jøyus utilizes the latest technology to remove the alcohol while preserving the delicate flavors of the wine.
"Joe and I are proof that you can live your best life without alcohol," said Jess Selander. "We're both committed to helping others on their non-drinking, sober and health-conscious journey. Being able to enjoy drinking non-alcoholic beverages while celebrating and enjoying a delicious meal with family and friends is a game changer. Being able to participate and feel included like everyone else can really support sobriety."
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